I’m Olee Fowler — a journalist, brand strategist, and marketing lead with 15+ years of experience helping companies define who they are and how they communicate.

I’ve led naming, messaging, positioning, brand architecture, and go-to-market work for clients ranging from Fortune 500s to fast-moving startups. Most recently at my previous agency, WANT Branding, I partnered with teams at Cisco, POLITICO, Burger King, Trustwell, and MediaRadar — often as the senior project lead driving strategy, storytelling, and execution from kickoff through launch. I presented to executives, own client relationships, and thrive in high-stakes environments where clarity and speed matter.

Before agency life, I spent nearly a decade as the editor of Eater Miami and continue to contribute to outlets like Miami New Times and Time Out. That editorial background shapes how I work: I ask sharper questions, write with intention, and always look for the through-line that ties a brand together.

I'm as comfortable building a messaging framework as I am shaping a campaign, leading a stakeholder interview, or rewriting a homepage. I bring a sharp marketing point of view, a collaborative mindset, and sleeves-rolled-up energy to every project.