As the 2024 elections approached, POLITICO embarked on a major global rebrand to unite its U.S. and European teams under one cohesive identity. The goal: reinforce POLITICO’s authority in political journalism, attract top-tier talent, and clarify its global position in an increasingly competitive media landscape.

My Role:

Project led across brand strategy, messaging, employer branding, and rollout

• Coordinated cross-regional teams and 17 executive interviews across the U.S. and Europe

• Led project timelines, feedback cycles, and collaboration with internal brand and culture teams

• Wrote copy for the brand messaging framework, employer brand positioning, and tone of voice

• Helped define global brand architecture and unify design elements under a single identity system

Impact:

• Launched the global brand positioning “The Conversation That Matters”, reinforcing POLITICO’s leadership in political discourse

• Introduced employer brand platform “Great Journalism. Great People.” to support recruitment and retention

• Unified design system across markets: refreshed logo, POLITICO red, and global typography

• Strengthened POLITICO’s global credibility and attracted top editorial talent