CREATIVITY

EXPERTISE

Journalism taught me
how to find the story.
Branding taught me
how to make it stick.

A Little Bit
About Olee Fowler

Hi there 👋🏻 I’m Olee — a journalist, brand strategist, and marketing lead with 15+ years of experience helping companies define who they are and how they communicate.

I’ve led naming, messaging, positioning, brand architecture, and go-to-market work for clients ranging from Fortune 500s to fast-moving startups. Most recently at my previous agency, WANT Branding, I partnered with teams at Cisco, POLITICO, Burger King, Trustwell, and MediaRadar — often as the senior project lead driving strategy, storytelling, and execution from kickoff through launch. I presented to executives, own client relationships, and thrive in high-stakes environments where clarity and speed matter…


Read More Here

People-First Approach

·

Reliability You Can Count On

·

A Focus on Quality

·

People-First Approach · Reliability You Can Count On · A Focus on Quality ·

My Services

Work With Me

  • Hospitality Strategic Media Counsel Monthly advisory for owners and PR teams. Leveraging a decade of experience overseeing Eater Miami I will review and provide feedback on press strategy and narrative, refine pitch angles before they go out, and help the brand remains relevant and timely.

    Hospitality Naming and Narrative Development I develop immersive narratives for your next restaurant, food, beverage, or hotel brand, leveraging an extensive corporate naming background and an insider’s knowledge of the food world. I define the strategic name, create a brand statement and positioning, messaging framework, and tone of voice necessary for a successful launch.

  • Fractional Head of Marketing Brand and Narrative Lead Senior marketing leadership for high growth companies. Includes high level advisory, vendor oversight for technical teams, marketing roadmap management, and brand governance.

    “North Star” Brand Positioning & Narrative A foundational project to define a brand’s guiding ‘north star’. Includes stakeholder interviews, Brand Manifesto, Core Value Propositions, Messaging Framework, and Tone of Voice Playbook.

    Corporate and Product Naming Methodology-driven naming for enterprise or consumer brands. This includes multiple rounds of presentations, and rationales based on my background with Fortune 500 naming projects.

    Executive Thought Leadership Building personal brand equity through 2 monthly ghostwritten articles, weekly LinkedIn narrative management, and ongoing posting strategy.

  • Substack Strategy Advisor Monthly performance audit of growth metrics and conversion trends, a tactical content roadmap, and high level strategy for subscriber engagement.

    Substack Platform Partner Full management of the technical platform, professional editing of all drafts for voice and flow, database management, and oversight of cross promotions and recommendations.

    Substack Editor-in-Chief A white glove service including full editorial calendar ownership, ghostwriting 2–4 high authority posts per month based on recorded interviews, and end to end growth strategy.

    Substack Launch and Optimization Suite Full technical and creative setup including publication architecture, About page copywriting, Welcome Email sequences, and a 3 month growth roadmap.

Branding & Marketing Projects

From Fortune 500s to local restaurant publications, these are the narratives I have helped shape. These projects reflect my background as an editor and brand strategist —stripping away the noise to discover a brand’s true voice and purpose.

Client
Outshift by Cisco

Year
2024

Client
POLITICO

Year
2025

Client
ES Windows

Year
2024

Year
2025

Client
Reef Capital Partners

Some of Recent My Journalism Work

My Latest Pieces for The Miami New Times

My Latest Pieces for Resy Miami

My Latest Pieces for Eater Miami

My Latest Pieces for The Leftovers Miami

  • "The rollout of the brand to launch was done at record speed, and our account director, Olee Fowler, was incredibly responsive and thoughtful—a joy to work with.”

    —Former Client

  • "Olee has that rare ability to think like a strategist, write like an editor, and lead like a producer. She was instrumental in shaping our rebrand—clear, collaborative, and fast. We couldn’t have done it without her."

    —Former Customer

Let’s Work Together!