Hospitality Strategic Media Counsel Monthly advisory for owners and PR teams. Leveraging a decade of experience overseeing Eater Miami I will review and provide feedback on press strategy and narrative, refine pitch angles before they go out, and help the brand remains relevant and timely.

Hospitality Naming and Narrative Development I develop immersive narratives for your next restaurant, food, beverage, or hotel brand, leveraging an extensive corporate naming background and an insider’s knowledge of the food world. I define the strategic name, create a brand statement and positioning, messaging framework, and tone of voice necessary for a successful launch.

Fractional Head of Marketing Brand and Narrative Lead Senior marketing leadership for high growth companies. Includes high level advisory, vendor oversight for technical teams, marketing roadmap management, and brand governance.

“North Star” Brand Positioning & Narrative A foundational project to define a brand’s guiding ‘north star’. Includes stakeholder interviews, Brand Manifesto, Core Value Propositions, Messaging Framework, and Tone of Voice Playbook.

Corporate and Product Naming Methodology-driven naming for enterprise or consumer brands. This includes multiple rounds of presentations, and rationales based on my background with Fortune 500 naming projects.

Executive Thought Leadership Building personal brand equity through 2 monthly ghostwritten articles, weekly LinkedIn narrative management, and ongoing posting strategy.

Substack Strategy Advisor Monthly performance audit of growth metrics and conversion trends, a tactical content roadmap, and high level strategy for subscriber engagement.

Substack Platform Partner Full management of the technical platform, professional editing of all drafts for voice and flow, database management, and oversight of cross promotions and recommendations.

Substack Editor-in-Chief A white glove service including full editorial calendar ownership, ghostwriting 2–4 high authority posts per month based on recorded interviews, and end to end growth strategy.

Substack Launch and Optimization Suite Full technical and creative setup including publication architecture, About page copywriting, Welcome Email sequences, and a 3 month growth roadmap.